Campaign
Advertising
De Designpolitie
Amsterdam
Next Gen
An identity was developed for “Young
Designers for Next Generation Europe”
which organizes design competitions and
events to promote green sustainable
design across Europe.
The concept is based on two levels, repre-
sented by the colours green and pink. The
younger generation (pink) builds on the
foundation of the older generation (green),
while also introducing ideas and change.
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