Campaign

Advertising

De Designpolitie

Amsterdam

Next Gen

An identity was developed for “Young

Designers for Next Generation Europe”

which organizes design competitions and

events to promote green sustainable

design across Europe.

The concept is based on two levels, repre-

sented by the colours green and pink. The

younger generation (pink) builds on the

foundation of the older generation (green),

while also introducing ideas and change.

more