Campaign for “Movies That Matter”, an annual
film festival that uses cinema to raise awareness
of human rights. A flexible system of square
shapes adapts to video formats, cinema screens
Campaign for the annual humanitarian film festival
“Movies That Matter,” which focuses on raising aware-
ness of human rights issues. A system of square shapes
and posters. Together, the squares resemble
both a flag and a film strip, uniting cinema
and activism under one shared symbol. Every
film becomes part of a bigger picture.
was designed to fit various video and cinema screen
formats. Arranged together, these elements resemble
both a flag and a film strip, linking the themes of cine-
ma and activism: united under one shared symbol.
