The bachelor thesis „The Basic Principles
of New Typogra-
phy” examines the ten
typographic design guidelines
formulated
in 1925 by German author Jan Tschichold.
The bachelor thesis „The Basic Principles of New Typo-
graphy” examines the ten typographic design guide-
lines formulated in 1925 by author Jan Tschichold. The
The principles
are explained using visual
examples from that period
and a modern
design interpretation of the rules is created.
Each rule is revisited and reimagined.
principles are explained using visual examples from
that period and a modern design interpretation of the
rules is created. Each rule is revisited and reimagined.